Kodak Awards- Packshots

Put basically a packshot is a shot of the product that you are advertising, these need to contain the product and the name of the product or the company who sells the item. The kay I think to a good pack shot is simplicity and/or making sure that the product is the centre of attention in the shot, so everything should draw attention to the product. I would now like to put some pack shots which I like on here and explain what is good about them and how I may mimic some of their styles.

I like this pack shot as it follows a very clear colour scheme that fits the product perfectly, the gun metal grey make the product masculine and 'hard' which is the look they wanted to achieve, I also like the simplicity and the fact that there are no unnecessary logos as the diesel logo is on the bottle so there is no need at all to show it anywhere else on the image, however, the product name is necessary as there are many different Diesel products so this is needed. I also like how the light in the background frames the bottle and draws the eye to it further.

This pack shot is different from the other as it has a more setting based background, by this I mean that we can just about tell that it is in somebodies kitchen, making it feel more personal as though the viewer could imagine the product in their kitchen. I also like this as the product is shown next to a related item (the mug) to show the product in use. We cant really show the product in use in our case but we could show similar products like a valentines themed teddy or something similar so this is something I would like to mimic. Again this shows the logo on the product but this time also separately which I am not sure I like but there is a lot about this pack shot I would like to mimic.

For my final packshot I thought it would be good to find one I don't like and highlight some things I would not want to do in mine. I don't like this packshot mainly because it is too cluttered, while the other two had one and two items respectively, this has about 16 different items in shot and it makes it hard to focus on the advertising of any particular one. For me the background is also too plain, although it has the shadow and two shades I think that if they wanted minimalism they should have used the effect of the first pack shot. In fairness to this I think the product is for companies and not for  an audience of regular people and as such it can afford to be a lot more basic and to the point.

in conclusion, for my pack shot I would like to have a simple background and nice lighting with some relating objects to go with the paper chase cards that we will have on show.