Professional Practise- Business Cards and Letterheads

For my professional practise module I have created some promotional materials in the form of business cards and letterheads, due to the small nature of the two I have decided to condense them into one blog post. So first up is the business cards. I would like to talk first about the content on the cards, I am deciding to market myself as a graduate film maker, though I haven't yet graduated this is all done as preparation for when I do graduate and I do not wish to describe myself as a film director as of yet as it feels somewhat like a lie. As such I decided to add graduate so that there are no false pretences about my experience but I am still able to market myself to my skillset of being a director.

 The design of the card itself was done to mimic the style of my website (see the other post for this) by using the same shade of blue which I have incorporated on my site. I have also used the same grey and then took the diagonal lines from the top and added them in my website, the lines themselves are there to mimic the look of a clapper board to add to the film aesthetic, this is then coupled with the film reel in the corner and the film stock border that surrounds my contact information, all of these aspects really add to the synergy of my promotional material.
The letterhead was a little more challenging to make fit with my promotional package because my initial thought was to have it the same colour as the website and the business card, however this would be impractical as it is a difficult colour to see writing on and would be expensive to print. Instead I went for an off white (I would do this by printing on this colour of paper instead of printing onto white to save ink).

So then to make this letterhead fit in with the rest of my work I added the clapper board effect to the top and bottom of the page and made them somewhat transparent so that they can be written on and to further add to the links between my works, I made the writing at the top the same shade of blue to add to the synergy of the whole package. There isn't a great deal to say about the letterhead in all honesty because of how basic it has to be realistically, however, I do feel that the two pieces I have spoken about do work well and when you couple this with the website I feel I have created some solid resources with which to sell myself.